The Misses Shop Bullock's label

debutanteclothing

debutanteclothing

VFG Board Member
Hello everyone!
Hope everyone is well, healthy and happy.

I have a coat I believe to be 1930s. It has this label. I cannot find another example of this label anywhere. Has anyone else seen this label. The coat is going to the dry cleaner (crossing fingers), but thought I would put the label out there. I can take some pics of the coat when it comes back. It's too large to fit in my freezer otherwise I would just freeze it instead of dry cleaning.
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debutanteclothing said:
Hello everyone!
Hope everyone is well, healthy and happy.

I have a coat I believe to be 1930s. It has this label. I cannot find another example of this label anywhere. Has anyone else seen this label. The coat is going to the dry cleaner (crossing fingers), but thought I would put the label out there. I can take some pics of the coat when it comes back. It's too large to fit in my freezer otherwise I would just freeze it instead of dry cleaning.View attachment 129288
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Sandra, this is quite a thrill for me - I've been collecting Bullock's and Bullock's Wilshire labels forever and have never come across this particular label or department, for that matter. As you've probably read, Bullock's had different labels for each named department. Later, when the company expanded beyond downtown and into the suburbs of Los Angeles, the label designs were different for each location, as well.

It does look quite early, but seeing the garment would be most helpful.

May we add it to the Label Resource?
 
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Marsha - oh I'm so glad! Yay. I love finding Bullock's labels as well since I'm a California native. Have you been to the Tea Room in the Bullock's Wilshire building? It's gorgeous. I went to a fashion show there.

Victoria - thank you! You're a master researcher. I did not come up with those ads at ALL!

Ok here you all go!
 
It can't be pre-1935: https://blog.fidmmuseum.org/museum/2016/09/a-look-at-the-ilgwu.html

"The garment industry was struck hard by the Great Depression in the 1930s - buying new clothing was not a priority in households struggling to put food on the table. President Roosevelt's New Deal and the National Industrial Recovery Act (1933) established fair trade regulations and helped the industry get back on its feet. After the NIRA was declared unconstitutional in 1935, manufacturers and union representatives voluntarily formed the National Coat and Suit Recovery Board to ensure that safe work standards and fair practices would continue to be enforced, as indicated by the label in the c. 1955 coat above."
 
What a fantastic coat! To my eye, this style is hugging the upper side of the mid 30s', as I think of the late 30's silhouette, bodice and sleeves as being more structured and close-fitting. Also, that wonderfully extreme capelet-like collar treatment screams mid-30s to me.

Here are some examples from Sears - not known for being au current.

1935
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1936
1936 coat .JPG


1938
1938 coat.JPG


And, yes! I too, am a native Angeleno! I grew-up shopping at Bullock's stores including the fabulous Bullock's Wilshire. The Tea Room was a favorite destination to take out-of-town guests - like stepping into another time. The day BW closed felt like attending a funeral for an old friend - preservationists, shopping patrons, neighbors, etc... all gathering for a final farewell. Thankfully, Southwestern Law School is a wonderful steward of the building and graciously opens its doors for tours and L.A. Art Deco Society events.
 
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