Another tip I have learned is that the standard color in the 60s and into the 70s was more of this burgundy that had brown/cognac/warm tones like the one shown. THe later bags (80s) were burgundy but the color had more of a wine/cool undertone if that makes any sense at all. "bad" photos of the newer bags (too dark or crazy with the flash) make them appear more red or more purple than they are.